Many of the users have broken screens, damaged corners on the and sometimes even a fully broken phones which can’t be fixed.
The way to prevent such issues is to use a glass screen protector, a thin glass layer which during the fall of the phone takes the impact and protects the screen therefore preventing you pay an expensive screen replacement. As for people who don’t like screen protectors there is protecting film which protects from scratches and small falls. Using a skin is also a type of customization because it will give a new design to the device
Cases are also a way for people who want to protect there device. Rugged, bulky cases with rubber corners are a path to protection of the phone . Models made from silicone are also made for protection and would provide less protection, however silicon cases will suit people who like to customize there devices and make them more unique and can be changed like clothes to fit the daily outfit.
Cases with rings at the back for majority give unforgettable comfort during the use of the ring as a stand and for some, save their phones, we all had a moment where the phone just slips out of the hand and the best case scenario is that the screen protector brakes, the ring prevents the phone slipping saving your time and money.